Buying a home is a big decision, so people want to ask questions before they visit. Meta ads can bring those enquiries, but only if you set them up to match how buyers behave.
Start with one clear goal
Decide what you want: a site visit, a brochure request, or a phone call. Build the ad and the landing step around that one goal.
Test three ways to ask for an enquiry
- A lead form inside Instagram or Facebook.
- A call button.
- A WhatsApp chat.
Give each a small budget and compare the cost of each enquiry. In our own campaigns the cheapest option has differed from project to project, so test rather than guess.
Use real pictures and videos
Show the actual site, the model flat, the neighbourhood and the amenities. Real footage usually builds more trust than computer renders alone.
Follow the rules
Real estate advertising in India has rules, including those under RERA, such as showing the project's registration details. Check the current rules for your state before you publish.
Check the quality, not just the number
A cheap lead is not useful if nobody picks up the phone. Ask your sales team how many leads were genuine, and tell your agency so the campaign can improve.
Refresh the creative
If results slip, change the video or the photos before you change the audience. People get tired of seeing the same ad.
Questions, answered.
- Which is better for real estate, lead forms or calls?
- It varies by project and audience. Test lead forms, calls and WhatsApp with small budgets and compare the cost and the quality of each enquiry.
- How much should I spend on real estate ads?
- It depends on the project and the area. Start with a budget you can afford to test, then increase what works.
- Do real estate ads need a RERA number?
- Advertising rules under RERA generally expect registration details to be shown. Check the current rules for your state or ask a professional.